Don't know if I'm wrong but I would already say that Volcom is already considered more as a streetwear brand in our European world ?!
Well, the main thing is to celebrate this incredibly intense and everlasting creative sticker quality that Volcom offers us !!!
Volcom was founded in 1991 by Richard Woolcott and Tucker Hall and focused from the beginning, on the three activities that brought the founders the most fun in life which were...
Snowboarding, Skateboarding and Surfing !
In 1995, the record label Volcom Entertainment was added.
Volcom was an absolute pioneer because no brand from the textile action sports sector previously did such a step before !
To this day, Volcom supports their three great loves in a very intensive form and holds accordingly to this big pro teams in all areas and organizes huge well recognized events and contests.
Here is a highlight excerpt from three teams:
Skateboard: Caswell Berry, Dustin Dollin, Chima Ferguson, Rune Glifberg, Omar Hassan, Louie Lopez, Milton Martinez, Chris Pfanner, Grant Taylor, Daan Van Der Linden
Snowboarding: Torgeir Bergrem, Scott Blum, Terje Haakonsen, Elena Hight, Bryan Iguchi, Markus Keller, Marcus Klevland, Hailey Langland, Jamie Lynn, Mike Ravelson
Surf: William Aliotti, Yago Dora, Noa Deane, Jack Robinson, Ozzy Wrong
Even with this love of action sports, Volcom has become one of the biggest streetwear brands in the world, with stores in many major cities around the world.
In the end, it doesn't matter if you see Volcom as a streetwear brand or an action sports company, as long as you follow the philosophy 'True To This' which means Volcom supports everyone who stays true to their passions... their 'This'.
Besides this brilliant motto, Volcom has always shined with other great messages on themes like politics, environmental protection and skateboarding like:
'Youth Against Establishment', 'Nature Is Watching', 'I Was A Teenage Fuck Up' and 'Push More, Drive Less' !